Digital Transformation has become a buzzword in recent years, with many organizations striving to become more digitally agile and efficient. While that is a simple definition, ask 10 people the definition of “digital transformation” and you will receive 10 different answers. …

We want to do something a little bit different here: follow up on those predictions from December 2022. — You’ve seen a ton of blog posts discussing trends we will see in 2023. It is the topic du jour around the holidays leading into the New Year. What are the trends we have seen in the previous year that we think will continue through to the next? …

It’s that time of year when you’re inundated with self-serving year-end recaps sent by every B2B company that has your email address. …

Earlier this year, Google announced that they would be drawing down support for Universal Analytics, forcing all UA users to migrate to GA4 (or another analytics provider). There are two very different ways to look at a MarTech migration of this scope: Pessimistic: Oh no. This is terrible. What if…

Undoubtedly, you have become accustomed to seeing cookie consent banners as you browse the web. Every time you land on a website you haven’t visited before, you’re greeted with a pop-up informing you that the website uses tracking technologies and providing you with the option to change your preferences. Have…

You may have heard about the recent news out of California Attorney General Rob Bonta’s office, stating that the State of California reached a settlement with Sephora for $1.2 million, the first of its kind under the CCPA and CPRA. But what does this mean for your organization? Understanding CCPA and CPRA First, you…

In our conversations with analytics industry leaders and brands, we’ve found that many organizations are nervously anticipating data collection/reporting/CDP platform migrations — what can be done reasonably quickly and efficiently within a broader context of consumer data privacy? While it’s important to take precautions that help you make the right…

Cookies and the impending cookiepocalypse have been in the news for years now. But do you really know what a cookie is, or why so many digital marketers and data privacy advocates care about them? Read on to learn more about these topics, plus our “controversial” take on the matter. First things first — what is a cookie? …

Consumer data privacy is a hot topic these days with European rulings making the news near weekly. …