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Data Sentinel is now Sentinel Insights
Data Sentinel is now Sentinel Insights

9 Followers

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Mar 8

Update Your Bookmarks!

Our blog posts have migrated and going forward will be posted directly on our new website at SentinelInsights.com/blog Thank you to all of our followers and supporters!

1 min read

Update Your Bookmarks!
Update Your Bookmarks!

1 min read


Feb 27

The #1 Requirement for a Successful Digital Transformation: Good Data Quality

Digital Transformation has become a buzzword in recent years, with many organizations striving to become more digitally agile and efficient. While that is a simple definition, ask 10 people the definition of “digital transformation” and you will receive 10 different answers. …

Digital Transformation

4 min read

The #1 Requirement for a Successful Digital Transformation: Good Data Quality
The #1 Requirement for a Successful Digital Transformation: Good Data Quality
Digital Transformation

4 min read


Feb 7

2023 Trends: It’s Here — Now What?

We want to do something a little bit different here: follow up on those predictions from December 2022. — You’ve seen a ton of blog posts discussing trends we will see in 2023. It is the topic du jour around the holidays leading into the New Year. What are the trends we have seen in the previous year that we think will continue through to the next? …

Martech

4 min read

2023 Trends: It’s Here — Now What?
2023 Trends: It’s Here — Now What?
Martech

4 min read


Dec 30, 2022

Data Sentinel AI — 2022 Recap

It’s that time of year when you’re inundated with self-serving year-end recaps sent by every B2B company that has your email address. …

Martech

6 min read

Data Sentinel AI — 2022 Recap
Data Sentinel AI — 2022 Recap
Martech

6 min read


Nov 8, 2022

Real User Data Monitoring Makes MarTech Migrations Less Terrible

Earlier this year, Google announced that they would be drawing down support for Universal Analytics, forcing all UA users to migrate to GA4 (or another analytics provider). There are two very different ways to look at a MarTech migration of this scope: Pessimistic: Oh no. This is terrible. What if…

Martech

3 min read

Real User Data Monitoring Makes MarTech Migrations Less Terrible
Real User Data Monitoring Makes MarTech Migrations Less Terrible
Martech

3 min read


Oct 7, 2022

GPC 101: What is Global Privacy Control?

Undoubtedly, you have become accustomed to seeing cookie consent banners as you browse the web. Every time you land on a website you haven’t visited before, you’re greeted with a pop-up informing you that the website uses tracking technologies and providing you with the option to change your preferences. Have…

Data Privacy

4 min read

GPC 101: What is Global Privacy Control?
GPC 101: What is Global Privacy Control?
Data Privacy

4 min read


Sep 6, 2022

Time to Check Your Consent Management Processes: They’re Enforcing the CCPA

You may have heard about the recent news out of California Attorney General Rob Bonta’s office, stating that the State of California reached a settlement with Sephora for $1.2 million, the first of its kind under the CCPA and CPRA. But what does this mean for your organization? Understanding CCPA and CPRA First, you…

Data Privacy

4 min read

Time to Check Your Consent Management Processes: They’re Enforcing the CCPA
Time to Check Your Consent Management Processes: They’re Enforcing the CCPA
Data Privacy

4 min read


Jul 8, 2022

Digital Analytic Hysteria: the Panic-Free Path Forward

In our conversations with analytics industry leaders and brands, we’ve found that many organizations are nervously anticipating data collection/reporting/CDP platform migrations — what can be done reasonably quickly and efficiently within a broader context of consumer data privacy? While it’s important to take precautions that help you make the right…

Martech

5 min read

Digital Analytic Hysteria: the Panic-Free Path Forward
Digital Analytic Hysteria: the Panic-Free Path Forward
Martech

5 min read


Jun 6, 2022

Guess What? Cookies Don’t Matter.

Cookies and the impending cookiepocalypse have been in the news for years now. But do you really know what a cookie is, or why so many digital marketers and data privacy advocates care about them? Read on to learn more about these topics, plus our “controversial” take on the matter. First things first — what is a cookie? …

Cookies

5 min read

Guess What? Cookies Don’t Matter.
Guess What? Cookies Don’t Matter.
Cookies

5 min read


Mar 11, 2022

Mind the Consent Gap

Consumer data privacy is a hot topic these days with European rulings making the news near weekly. …

Consent Management

3 min read

Mind the Consent Gap
Mind the Consent Gap
Consent Management

3 min read

Data Sentinel is now Sentinel Insights

Data Sentinel is now Sentinel Insights

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