Consumer data privacy is a hot topic these days with European rulings making the news near weekly. …

Third party data is no longer an option for marketers. This should not be news to any organization after the GDPR (General Data Protection Regulation, a sweeping privacy law) was enacted in Europe many years ago, coupled with the growing concern with data privacy trumpeted by many Big Tech companies…

Working in Marketing Technology, we have seen several issues develop as delivery teams adopt an agile work style. The most common and detrimental in our world is inevitable data quality entropy over time. However, with proper tools and communication in place, this doesn’t have to be the case. — Picture it: you have set up your organization to collect predictable, cohesive data. You have what you need, you’re getting things done. Everything’s predictable and steady. Then one day, your technology partners decide to undergo an agile transformation. All of a sudden, you’re overwhelmed with much more rapid change in…

One prominent issue that we have seen across across hundreds of engagements with some of the largest organizations in the world is a suboptimal, or worse, completely wrong approach to choosing Marketing Technology vendors to deliver on a specific capability. The fundamental reason that approaches are often wrong is due…

Before we can determine if your team is on the right track in your agile journey, we should first define what we mean. Atlassian’s definition of agile is: “an iterative approach to project management and software development that helps teams deliver value to their customers faster and with fewer headaches.” …